Tools

Work Experience

• Providing user-driven/centered software design layouts for both the desktop and mobile app environments for an all-in-one electronic medical records (EMR) practice management and patient engagement software.
• My role is to lead and drive all aspects of UI design, research, workflows, and architecture of an all-in-one cloud-based medical records & practice management software (EMR/EHR). The application includes a consumer-facing experience, as well as an administrative back-end across 9+ products.
• Led end-to-end redesign of a medical charting app for the iPad that included sprint planning based on agile methodology for the daily workflow of all team members and quarterly milestone objectives.
• Involved in all aspects of the design sprint including strategy sessions with product teams, design brainstorming, creation of flows, wireframes, prototypes, micro-interactions, documentation, and presentations to upper management.
• Worked in a collaborative environment with product managers, stakeholders, and lead engineers to strategize and define business needs where I produced end-to-end UX workflows.
• Hosted online webinar that occurred every 2 weeks for research, feedback, and insight for each new feature or workflow (10-25 attendees).
• Led the creation and maintenance of a new design system library for consistent deployment across all web and app environments in Figma.
• Utilizing Angular Material frameworks in Figma I help lead and create all the components, colors, icons, typography, templates, and UX patterns with documentation to be used in development and stakeholder handoff.
• Designed projects in Figma for both the iOS & Angular Material frameworks environments.
• Whiteboarded and created sitemaps and workflows for all new features. Some of these features included dashboard views, task assignments, and inspection flows.

• Point of contact on the web marketing team at Citrix Systems, Inc. responsible for building custom website journeys that improve consumer experience and maintain primary web properties using Adobe’s Experience Manager CMS.
• Defined and deployed Citrix’s web environments using Salesforce and AEM. This included staging environments, implementing and maintaining JavaScript functions, and workflow processes, and upkeep of all graphics using Adobe’s Digital Asset Management (DAM).
• Managed a deployment project to handle the integration of legacy platforms to Salesforce.com (including troubleshooting/data migration).
• Created bi-weekly webinar events and sign-up forms where I tracked online engagement using Marketo, Salesforce, and GoToWebinar forms.
• Held monthly team meetings with stakeholders, developers, and vendors’ issues to address customer needs and project requirements in a quick turnaround time.
• Reported on quality analysis, testing, and benchmarks during project sprints. Using the Salesforce data manager tool I create retargeting experiences for personalized page experiences tailored for product placements and messages.

Selected Accomplishments:

Created an interactive visual tour of a Citrix-owned property – Citrix Managed Desktops. The tour is designed to be an overview of the key capabilities and features of the product. Worked closely with the lead strategist to bring technical specs and diagrams to the demo. I brought expertise in design, layout, and wireframe mockups to help build a seamless tour of the product.

• Responsible for the performance and management of user engagement of the company’s core flagship websites – IntervalWorld.com and LeisureTimePassport.com. Responsibilities included the mobile site, digital media, and maintenance.
• Point of contact for all web-related initiatives, rights-holders, and partners to ensure that content-related issues get resolved immediately (e.g. responding to inbound email requests) using Teamsites (CMS) content management tools.
• Prepare and format branded documents such as user stories, website and social media reports, meeting agendas, proposals, presentations, and other client communication and correspondence.
• Carried out quality assurance tests and identified gaps in website performance / online behavior to improve usability by collecting feedback from all segments and workflows.

Selected Accomplishments:

Created an interactive visual tour of a Citrix-owned property – Citrix Managed Desktops. The tour is designed to be an overview of the key capabilities and features of the product. Worked closely with the lead strategist to bring technical specs and diagrams to the demo. I brought expertise in design, layout, and wireframe mockups to help build a seamless tour of the product.

• Managed 9 regional re-targeted homepage layouts that included; testing, gathering data, creating A/B layouts for audience segmentation experiences, and reviewing all campaigns before deployment to ensure URLs, analytics tracking codes, creative, and copy are correct and aligned with brand goals.
• Prioritized, scheduled, and managed multiple time-sensitive campaigns simultaneously that included; Seasonal Offers, Flash Sales, BOGO, Regular, Daily, Weekly, or Monthly Deals, Rebate Offers, and Pre-Launch Exclusive Offers.
• Utilized enterprise tools and content management systems such as Adobe Target, AEM, Optimizely, and Monetate to edit code, manage content, and deploy configurations across multiple website environments.
• Attended daily scrums, working with cross-functional teams (Pricing, Rev. Management, Marketing, Sales, Park Operations) to prioritize tasks, inform status updates, and communicate outstanding issues or roadblocks that need to be resolved throughout the agile development lifecycle.
• Created A/B mock-up layouts using HTML/CSS, Javascript, and Photoshop testing product placement and content engagement messages.

Selected Accomplishments:

Development of Training Materials & User Stories – Created an instructional PowerPoint presentation highlighting the specifics of how to properly name images in the DAM for SEO purposes. A detailed user stories step process of how to add relevant keywords, alt-text, and where to store images in a new file structure.

• Spearheaded the UI design and UX workflows for a custom EHR Ophthalmology medical software that was created to deliver real-time medical results, time-saving efficiency, and replace manual billing paperwork systems.
• Conducted user research, and interviewed physicians, ophthalmologists, and technicians to create custom user personas and journey maps.
• Provided low and high-fidelity wireframes and interactive prototypes testing efficiency and improving time-saving workflows.
• Facilitate presentation & feedback sessions on new UI features and UX workflows to validate needs and performance against business goals.
• Hosted team meetings to validate design layouts and new UI / UX functionality to stakeholders and developers to project estimates on delivery.
• Worked with cross-functional teams to prioritize tasks, inform status updates, and remove roadblocks throughout the agile development lifecycle.
• Produced all UI/UX deliverables adhering to strict US government guidelines and rules for displaying medical data, records, and notifications.
• Championed user-centered design principles throughout every stage of the product lifecycle to ensure the delivery of all usable products.

Selected Accomplishments:

Lead UI/UX designer and architect in creating a custom EHR medical ophthalmology software from concept to a finalized commercial product.