Welcome!

I’m Serg, a curious UI/UX Designer.

Overview

Seasoned designer and UI/UX enthusiast with a passion for solving complex digital problems through intuitive interaction design. Skilled in leading the end-to-end design process — from project strategy, design systems, and information architecture to user research, testing, and delivery — creating meaningful, user-centered experiences.

305-790-6070
sreyes18@gmail.com
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Fascinated by UI/UX because it’s a blend of psychology, strategy, and creativity.

LinkedIn profile

Design Philosophy

Human-centered process

Every design decision impacts a real person. As designers, we’re responsible stewards of their time, attention, and trust. That responsibility calls for intentional strategy, thoughtful design, and seamless execution.

Collaboration is the craft

Great design doesn’t happen in isolation. As both designers and leaders, our impact grows through active collaboration and facilitation. Building strong relationships across teams is what turns ideas into meaningful, successful outcomes.

Room for empathy

It’s not just our users who we should have empathy for. We should also strive to empathize with our peers, partners, and team in the design process.

How many UX designers does it take to change a light bulb?

Does it have to be a light bulb? ’cause I had this other idea…

UX Projects

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Design & Marketing

Ibeza-Booth
Ibeza-Banners
VICL-Associate-Logo
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MY SKILLS

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Figma

Figma is my primary design tool, serving as the foundation for all my UI/UX projects — from wireframes and prototypes to design systems and developer handoff.
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Adobe Creative Cloud

Adobe Creative Cloud is my go-to suite for creating, editing, and refining visual assets, ensuring high-quality graphics and media for all UI/UX deliverables.
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Jira

Jira is my primary tool for project tracking and backlog management, enabling clear communication, agile workflows, and alignment across design and development teams.
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ChatGPT

ChatGPT is an integral part of my workflow, assisting with ideation, content creation, UX copywriting, and rapid problem-solving throughout the design process.
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iOS Component Library

The iOS Component Library is my standard reference for crafting native, platform-consistent interfaces that align with Apple’s Human Interface Guidelines.
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Angular Material Library

The Angular Material Library is my foundation for designing scalable, responsive UI components that maintain consistency across complex applications.

Skills

Soft skills

  • Strategic and systems thinking
  • Stakeholder management
  • Team leadership, mentoring, coaching
  • Cross-functional collaboration
  • Effective communication & presenting
  • Strategy, planning, & prioritization

Expertise

  • Design thinking tools & methods
  • Wireframing & prototyping
  • Ideating & solutioning
  • Simplifying complexity
  • Defining requirements & success criteria
  • Owning an end-to-end design process

Lets Connect!

LinkedIn